Hi, I am Joost Bats, PhD

I’m a life coach who helps high achievers find clarity, navigate difficult life situations, and feel better.

Before becoming a coach, I spent years in demanding, high-performing environments myself. I held leadership roles at top tier international institutions in London, Sydney, Frankfurt, and Amsterdam, completed a PhD, and published in respected journals.

On paper, everything looked successful. But inside, I didn’t feel the way I thought I would. I often felt tense, disconnected, and quietly unsure of myself, as if no achievement was ever quite enough.

That inner tension became a turning point. It led me to study psychology, mindfulness, and advanced self help practices, and to train with psychologists and mindfulness experts.

Today, I support high achievers with clarity, groundedness, and a deep understanding of what they’re going through. Over the past few years, I’ve guided hundreds of clients through moments of doubt, pressure, and change. Many have shared that being coached by someone who truly gets it from the inside made things finally click.

If you’re looking for a coach who understands the pressure of holding yourself to a high standard, you’re in the right place. Let’s work together.